Portrait 2:3 Trendyol photos that pass Satıcı Paneli

The Trendyol Satıcı Paneli image contract, portrait-first

Trendyol is Turkey's dominant e-commerce platform, ranked ahead of Hepsiburada and Amazon.com.tr in GMV and active users, with an expanding MENA footprint across Saudi Arabia, the UAE, Egypt, Kuwait, Qatar, and Azerbaijan, plus EU storefronts in Germany, the UK, and the Netherlands. The Satıcı Paneli (seller panel) image contract differs from the square-canvas norm that Amazon and Shopify set — Trendyol's recommended fashion canvas is portrait 2:3, reflecting the platform's fashion-first DNA and the mobile-first reader that actually scrolls the storefront. The published sweet spot is 1200x1800 pixels for fashion categories, with 600x800 as the acceptance floor on the shortest side. JPEG, JPG, and PNG are all accepted, the maximum file size is 5 MB per image, DPI is set at 96, and colour space is sRGB. Up to 8 images per listing are allowed. The main image background must be pure white at RGB 255, 255, 255, with no shadow, gradient, or colour cast bleeding off the silhouette.

The most useful Trendyol carve-out is the acceptance of boutique editorial on-model photography in the main slot. Where Amazon requires an off-model flat on the main and Zalando encourages a clean packshot view, Trendyol welcomes a full-length on-model portrait in slot one as long as the backdrop stays white and the product is unambiguously the focus. Ghost mannequin and invisible mannequin are both allowed and widely used, especially on lingerie, swim, and structured apparel. The typical fashion stack is four to six images: front on-model, back on-model, side or detail, flat-lay or ghost-mannequin, a fabric zoom, and a scale or accessory reference — all from the same shoot. Coloured or patterned backgrounds on the main, shadows, gradients, logos, watermarks, text overlays, promotional callouts, blurry or low-resolution frames, and images unrelated to the SKU all fail the Trendyol main-image policy and trigger a Satıcı Paneli review round. The preset closes every one of those at the export stage.

Why a portrait-first main image wins on Trendyol

Trendyol's mobile surface renders the main image portrait-first, and the platform's search and category thumbnails favour the 2:3 framing that full-length fashion photography actually occupies. Sellers who ship square main images on Trendyol consistently lose vertical real estate on mobile and rank lower for fashion-intent queries. A pure-white 1000x1500 portrait export preserves the full-length composition, clears the Satıcı Paneli main-image policy, and cross-lists cleanly onto Trendyol Germany, Trendyol Saudi, and Trendyol UAE without per-market rework. Free, no sign-up, built around the Turkey-origin fashion supply chain that Trendyol anchors.