The Only Indian Marketplace With Published Category Pixel Specs

Snapdeal Category Specs and the Listing Guidelines PDF

Snapdeal is the one Indian marketplace that publishes pixel-exact category-specific image specs in a public seller document — the Listing Guidelines PDF hosted on sellercom.snapdeal.com. Most Indian platforms gate image rules behind a seller login, so a fresh SME has to learn the bar through trial and rejection. Snapdeal spells it out by category: clothing for men, women, and kids renders at 1200x1600 pixels in a 3:4 portrait on a light-neutral background — cream, off-white, light grey, or beige are all explicitly acceptable alongside pure white. Footwear carries a 1105 pixel minimum width, as do fashion accessories, handbags, and watches, and the accessory categories tend to hold a stricter pure-white backdrop. Home and living shifts to in-use context shots rather than a strict silhouette. The value-commerce brief — 95 percent of SKUs under 1,000 rupees, 80 percent of orders from tier-2 and tier-3 cities — means the studio bar is practical, not glossy, and the category team tolerates a clean flat-lay on a cream sheet instead of demanding a cyclorama packshot.

This tool encodes the PDF category by category. Pick apparel and the canvas locks to 1200x1600 at 3:4 portrait on a soft neutral. Pick footwear, handbags, watches, or fashion accessories and the canvas hits the 1105 pixel minimum width with a pure-white backdrop where the category requires it. Pick home and living and the canvas allows a context shot so the product-in-use rule plays nicely instead of forcing a sterile cutout. Export is a compressed JPEG sized for the Sellercom upload flow, the Seller API image endpoint, and the Snapdeal Android seller app most SMEs actually use from the factory floor. Because the apparel canvas is 3:4 at 1200x1600, a master already shot at 2000x2400 for Myntra fans out cleanly to Snapdeal without a recrop, and the center-crop to 1:1 for Flipkart and Meesho happens in the same pass. There is no sign-up, no watermark, and no paywall for HD — the export drops into sellercom.snapdeal.com on the first try.

Why Category-Specific Specs Matter on Snapdeal

The 3:4 apparel canvas is the single gotcha that demotes Snapdeal sellers in category ranking. A seller used to Flipkart's 1:1 main image uploads a square to Snapdeal, the portrait slots render letter-boxed or cropped, and the ranking algorithm reads the listing as lower quality regardless of price. The same applies to the 1105 pixel minimum on footwear and accessories — an 800 or 1000 pixel source that sailed through Meesho fails the Snapdeal category review and stalls the launch during a Fashion Fiesta or Diwali Dhamaka window. The preset holds both specs by default, so the category team does not have to send the listing back, and the value-commerce concession of a cream or light-grey apparel background keeps the SME seller on the field without buying studio lights. Cleaner photos also feed lower return rates, which matter more on Snapdeal's 7-day return window than on Meesho.