Ozon cards in the #f2f3f5 and 1:1 dual flow

The Ozon content-rating rulebook, in one preset

Ozon is the second-largest CIS marketplace by gross merchandise value and the largest by non-apparel share, serving Russia, Belarus, Kazakhstan, Armenia, Uzbekistan, and Kyrgyzstan through the seller portal at seller.ozon.ru with public documentation at seller-edu.ozon.ru. The photo ruleset is the most category-aware of any CIS marketplace and diverges from the generic white-background assumption in two important ways. First, apparel and footwear and accessories export at 3:4 portrait on a specific hex — number sign f2f3f5, a near-white gray that Ozon migrated the whole fashion catalog onto across 2024 and 2025. Second, every other category defaults to 1:1 square on white. Resolution targets are 900 by 1200 for apparel and 900 by 900 or better for the 1:1 surface, with a 200 by 200 floor and a 7680-per-side ceiling. The preset locks the canvas, the aspect, and the background hex together so a mixed catalog produces the right shape per SKU without a human color-picker check.

Ozon operates a content rating — контент-рейтинг — that ties image quality directly into search rank inside category, and images are one of the heaviest weighted inputs alongside attribute completeness and description depth. The scoring ingredients are documented at a rubric level: aspect-ratio compliance per category, background hex match, image count up to the thirty-slot ceiling, resolution at or above the recommended floor, absence of prohibited overlays, and the presence of a video asset. Prohibited content is strict and uniformly enforced. No text overlays — product names, sizes, prices, discount banners, authenticity badges, new-arrival callouts all fail. No logos — neither the seller's own brand logo nor competing marketplace wordmarks. No watermarks, no price tags, no цены stickers. A rare carve-out exists for white and transparent products like glassware and white ceramics, which can ship on a black background to preserve the silhouette, and Ozon Fresh grocery runs on its own aspect ratio outside the 3:4 and 1:1 split.

Why the dual export wins Ozon search

The Ozon content rating compounds across the card set. A fashion SKU that drops below 900x1200 on the apparel surface loses search weight the same week, and a non-apparel SKU that ships a 3:4 portrait by mistake hands category search to the listing that got the 1:1 crop right. Sellers who standardize on the dual-export preset report fewer moderator bounces, cleaner content-rating tiers across both fashion and non-fashion SKUs, and a measurable click-through lift on the Ozon mobile surface where more than three quarters of CIS shopping actually happens. Save the context photography, the scale comparisons, and the infographic overlays for the secondary slots where Ozon rewards richer content.