Editorial-grade photos sized for Liverpool.com.mx

Liverpool Marketplace photo specs and the Mirakl moderation bar

Liverpool is one of Mexico's two department-store marketplaces alongside El Palacio de Hierro, operated by El Puerto de Liverpool on the Mirakl marketplace platform since the 2020 launch. The seller portal at mkpsellerportal.liverpool.com.mx is the entry point for 3P sellers across fashion, home, beauty, cookware, and premium appliance — the categories where Liverpool's 1P department-store DNA is strongest. The practitioner convention drawn from cross-source seller-education content lands the pixel floor around 1000 × 1000, the recommended target around 1500 × 1500, and 1:1 square as the aspect. JPG, JPEG, and PNG are accepted with JPG preferred. The canvas is pure white on the hero image, EAN, UPC, or ITF codes are required per SKU, and Mirakl's per-retailer rule enforcement lets Liverpool set a stricter moderation bar than the default Mirakl baseline — which it does. Watermarks, seller logos, promotional overlays in Spanish (oferta, descuento, nuevo), contact information, and mentions of competing marketplaces are rejected across every slot.

The bar that matters most for sellers is the editorial-quality expectation. Liverpool's 1P catálogo is shot in a studio register that sets the visual tone for the entire storefront, and a 3P listing sitting beside the 1P hero is directly compared. A near-white-but-cream backdrop, a hard shadow, or a busy background reads as amateur in that context and converts worse even when the listing passes the raw moderation check. The preset closes that gap. Upload a fashion, home, or beauty shot and the subject lands on a 1200 × 1200 pure-white editorial canvas with the 80% fill guide cleared, a soft natural contact shadow retained, and the NOM-050 label information preserved sharp enough for the product detail page. The same master scales up to 1500 × 1500 for hero slots on high-ticket SKUs, re-crops to the 1:1 square that MercadoLibre MX and Amazon.com.mx accept, and serves as the baseline for the sibling El Palacio de Hierro marketplace where the Mirakl-class infrastructure runs a similar rule.

Why editorial quality decides Liverpool conversion

Liverpool's Mirakl moderation does not auto-process images, so every compliance burden sits on the seller's export. Two patterns hurt conversion more than any others: a near-white cream backdrop that reads as amateur next to the 1P catálogo, and a hard shadow or busy background on the hero that the moderation accepts but the buyer scans past. The preset kills both at export time. Pure white is pure white, the shadow stays soft, the 80% fill guide is cleared, and the NOM-050 labels stay legible for the Mexican consumer-protection posture. Editorial-grade output, one upload, day-one compliant.