Company Page covers sized to the 1128 × 191 slot

The 1128 × 191 Company Page cover, mapped to the real surface

LinkedIn serves two different banner slots that marketing teams routinely confuse. The personal profile banner lives in a 1584 × 396 frame and sits behind a circular headshot; the Company Page cover drops into a much thinner 1128 × 191 window with a square logo anchored hard to the bottom-left corner. Upload a personal-banner-sized asset to the Company Page and LinkedIn will letterbox it, crushing the design and clipping the headline in odd places. This preset exists because the 5.9:1 Company Page slot is one of the least-forgiving aspect ratios on any major social network — you have roughly 215,000 pixels to work with, a quarter of which are covered by the overlaid square logo on desktop, and the mobile view tightens the live area further. Locking exports to 1128 × 191 at JPG quality 90 keeps every campaign rotation inside the 8 MB cap LinkedIn enforces and bypasses the aggressive re-encoding that softens over-spec uploads.

The real cost of a mis-sized cover is not a rejected upload — LinkedIn will accept almost anything — it is the quiet visual drift that erodes a B2B brand over a quarter. A banner that was laid out in a 1600 × 400 Figma frame gets scaled and clipped when LinkedIn serves it at 1128 × 191, the headline slides under the logo, and the right-hand safe zone where most brands place a strapline ends up with body-copy orphans. Mobile compounds the damage: narrow-screen phones tighten the cover to a letterboxed sliver, and anything that drifted into the outer quadrants in the design tool disappears. By designing directly inside the 1128 × 191 canvas with the logo-overlay and mobile-crop guides visible, the quarterly refresh cycle stops costing a half-day of resize work and the Company Page stays visually aligned with careers pages, event micro-sites, and the ad account's banner inventory.

Why the exact canvas beats a generic social-banner template

Generic social-banner templates from design tools ship at Facebook or Twitter dimensions and expect a user to re-crop manually — which is exactly where the logo-overlay error creeps in. A preset that starts at 1128 × 191 with the bottom-left logo sandbox and the central 1000 × 191 mobile safe zone pre-marked saves the re-crop round trip and keeps the campaign team honest about how much message actually fits. The downstream payoff is consistency: every quarterly banner sits in the same frame, so side-by-side comparisons in brand reviews stop being a debate about aspect ratio and start being a debate about message.