Catalog Photos Built for the Seller Enablement Network

JioMart Image Specs, SEN Portal, and the Reliance Ecosystem

JioMart is the catalog face of Reliance Retail — India's second-largest retailer by revenue after Amazon India — and it sits on top of a multi-sub-platform ecosystem that no other Indian marketplace matches. Brand sellers onboard through the Seller Enablement Network at sen.jiomart.com, with a separate JioMart Partner program at reliancedms.jiomartpartners.com for the kirana stores that handle local fulfillment through the Android Partner app. The public catalog spec is thinner than Snapdeal's Listing Guidelines but converges on familiar numbers: a 1:1 square at around 1500x1500 pixels for general catalog, 3:4 portrait on fashion, clean product-only frames on electronics that mirror the Reliance Digital brief, and a grocery workflow shaped around FSSAI compliance — front pack, nutrition-legible back pack, batch and expiry side shot, and an in-use context where the category needs it. Clean white primaries are mandatory on most categories, and watermarks, pricing overlays, and duplicate imagery across SKUs all trigger rejection on SEN category review.

This tool encodes the SEN-side spec in a single upload flow. The primary canvas is 1:1 at 1500x1500 on pure white for general catalog, and the category picker switches the output for grocery, fashion, electronics, and beauty — each using the sub-platform brief the Reliance ecosystem expects. Grocery preserves the FSSAI label through the background swap instead of clipping it away, fashion retargets to a 3:4 portrait that cross-posts cleanly to AJIO, and beauty keeps the swatch area readable so the Tira cross-post does not need a second shoot. Export is a compressed JPEG that uploads through the SEN portal, the catalog API that brand teams wire into, and the Unicommerce, Fynd, and Increff integrations that multi-marketplace FMCG and D2C brands use. Because the same master fans out to JioMart, AJIO, Tira, and Reliance Digital, the Reliance ecosystem stops being four separate shoots and becomes a single preset pass. There is no sign-up, no watermark on the output, and no paywall for HD.

Why One Preset Saves the Reliance Cross-Post

The single biggest pain in the Reliance ecosystem is that JioMart, AJIO, Tira, and Reliance Digital are four separate catalogs with four separate specs. A brand shooting only for JioMart and copy-pasting to AJIO lands a 1:1 square on a platform that prefers a 3:4 portrait, and the AJIO category team demotes the listing to make room for cleaner fashion cards. A brand shooting for AJIO and pasting into Tira lands a 3:4 portrait on a platform that expects ingredient and swatch angles, and the Tira catalog team flags the listing as incomplete. The preset handles all four sub-platforms from a single master, so an FMCG brand or a D2C catalog team runs the fan-out in one pass instead of four, and the SEN category reviewer, the AJIO catalog team, and the Tira beauty reviewer each see a file shaped for the brief they actually enforce. For grocery, the FSSAI legibility check stays intact through the background swap — the one detail that determines whether the pack passes regulatory review on the first try.