Photos sized for Falabella across Chile, Peru, and Colombia

Falabella Seller Center photo specs across the Andean region

Falabella is the Spanish-speaking South America anchor marketplace — the only top-tier LATAM retailer that is not MercadoLibre and not Brazilian — with Seller Center consolidating the Chile, Peru, and Colombia surfaces into one UI. Headquartered in Santiago, Falabella's marketplace inherits the 1P department-store DNA of the parent retailer, and the sibling brands Tottus (grocery) and Sodimac (home improvement) carve out complementary categories on the group portal. Seller Center's published image ruleset lands the pixel floor at an exceptionally low 200 × 200, the recommended target at 1500 × 1500 or higher, and — unusually for a LATAM marketplace — an explicit ceiling at 2000 × 2000 that will downsample or reject oversized uploads. The aspect is 1:1 square, the accepted formats are JPG, PNG, and GIF (GIF acceptance is rare on product-photo platforms), and the background rule is pure white with the product centered, no watermarks, no store names, no seller logos, no promotional overlays, and no blurry or low-quality images.

The post-Linio integration is the part sellers still reconfigure for. Falabella acquired Linio in 2018 and fully integrated the platform by 2023-24, consolidating ex-Linio Chile, Peru, and Colombia catalogues into Seller Center with the image specs largely intact. The Linio Mexico wind-down pushed MX catalogues to close, but CL, PE, CO sellers experienced a migration rather than a shutdown. The preset respects that history. Upload a product shot and the canvas lands at 1200 × 1200 pure white with the subject centered, shadows soft, and the export well under the 2000 × 2000 ceiling so the automatic downsample never fires. The same JPEG serves all three Andean country surfaces through the unified Seller Center, respecting the local consumer-protection bodies — SEC in Chile for electrical, INDECOPI in Peru, SIC in Colombia — that require legible labels on photographed products. Per-country register varies only modestly (polera in Chile, remera in Argentina, camiseta pan-LATAM) and the copy layer carries that localisation; the image stays the same.

Why the 2000 × 2000 ceiling decides Falabella export strategy

Falabella's 2000 × 2000 ceiling is the tightest explicit limit among top-tier LATAM marketplaces, and sellers arriving with 3000 × 3000 or 4000 × 4000 masters from an Amazon or global studio pipeline hit a silent auto-downsample that can muddy detail on premium fashion and home SKUs. The preset sidesteps that by targeting 1200 × 1200 or 1500 × 1500 — comfortably under the ceiling and above the practitioner floor — so Falabella's upload accepts the native file without resampling. For ex-Linio sellers continuing catalogue after the 2023-24 integration, and for cross-border brands expanding from MX or AR into the Andean markets, one preset covers Chile, Peru, and Colombia on day one.