Marketplace photos built for Casas Bahia, Ponto, and Extra

Casas Bahia Marketplace photo specs and the Via Varejo ingest

Casas Bahia is the consumer-facing brand for the former Via S.A. — renamed Casas Bahia S.A. in the 2023 corporate consolidation — and the marketplace sits on top of a deep 1P base in furniture, white goods, electronics, and home appliances. Ponto Frio and the legacy Extra.com.br storefronts share the same marketplace ingest and seller portal, still hosted at suportemarketplace.viavarejo.com.br even after the rename, so one compliant photo serves the Grupo Casas Bahia umbrella. The published image rules are more lenient on the floor than Magalu and Americanas (500 px minimum on one side versus 1000 × 1000) but stricter in two underappreciated places. First, the file size cap is 10 MB per image rather than the BR-marketplace-standard 2 MB, which gives ghost-mannequin apparel and large appliance hero shots room without manual compression. Second, the Via Varejo ingest pipeline rejects URLs that contain spaces, accents, query strings, or equals signs — a hygiene rule no other BR marketplace enforces at ingest, and one that causes silent failures for sellers hosting photos on Dropbox, Google Drive, or generated CMS URLs.

The preset mirrors both sides of the Casas Bahia ruleset. Upload a studio or phone shot and the canvas drops to pure white at RGB 255, the subject centers on a 1:1 frame, the export lands at 1000 × 1000 — the practical sweet spot for zoom activation — and the JPEG comes out well under the 10 MB cap with a predictable filename that drops cleanly into a CDN path. Sellers cross-listing on Magalu and Americanas reuse the same master because the 1000 × 1000 pure-white square also fits those 2 MB caps. Moveis and electrodomésticos listings — the categories where Casas Bahia's 1P gravity is deepest — benefit most because the 3P listing now stands visually level with the 1P catálogo sitting on the same product detail page. The consolidation of Ponto and Extra under the same ingest means one export covers three storefronts, and the 3× monthly payment cadence makes compliant-on-day-one listings especially attractive to cash-flow-constrained MEI sellers.

Why URL hygiene and white background matter together

Two silent failure modes kill Casas Bahia marketplace listings more than any other: a near-white-but-cream background that reads as amateur next to the 1P catálogo, and a URL with a query string that the Via Varejo ingest parser refuses. The preset closes both at the export stage. Pure white is pure white, the filename is predictable and accent-free, the JPEG is under the generous 10 MB cap, and the 1:1 square reuses cleanly across Ponto and Extra. For MEI sellers running furniture and appliance catalogues through a phone browser, the day-one conversion lift matters more than any other optimization.