App Store screenshots for every required device class

The App Store screenshot rulebook, in one preset

Apple's App Store Connect screenshot specification is the single most fragmented technical spec in the iOS submission flow. The required upload class for new submissions in 2026 is iPhone 6.9-inch at 1290×2796 portrait — the iPhone 16 Pro Max class. iPhone 6.7-inch at 1290×2796 stays accepted; iPhone 6.5-inch at 1242×2688 or 1284×2778 is accepted for backward compatibility; iPhone 5.5-inch at 1242×2208 is strongly encouraged for apps still supporting older hardware. iPad 13-inch is 2064×2752; iPad 12.9-inch is 2048×2732. Apple Watch Ultra is 410×502; Apple Watch Series 10 (46 mm) is 416×496. macOS apps target 1280×800 to 2880×1800 at 16:10. Apple TV is 1920×1080. PNG is preferred for crispness on text-heavy screenshots, JPEG accepted, and the per-image cap is 8 MB documented (the App Store Connect uploader sometimes accepts up to ~10 MB in practice). Up to 10 screenshots per device class, sRGB or Display P3 colour space, and the first three screenshots show on the App Store card without scrolling — they carry the highest conversion weight in the funnel.

The community-standard screenshot is a designed composition, not a raw screen capture: the captured app UI on a simulated phone frame on a branded gradient or texture background, with bold caption text overlaid (60+ pt hero captions because the App Store card is small on a 4G connection). Apple allows compositing, framing, captioning, and background design — what App Review rejects is fake UI showing features not present in the binary, in-the-wrong-language captions for a given App Store locale, competitor mentions, comparative claims, and pricing or promo overlays (Apple controls pricing display via App Store Connect, not the screenshots). Other-platform branding (Google Play 'Get it on' badges, Microsoft Store) is forbidden in iOS screenshots. Apple's own logos (Apple, App Store, Touch ID, Face ID) may only appear in approved contexts per Apple Identity Guidelines, which means design templates have to use a generic phone shape for the device frame, never an actual rendered iPhone silhouette. Inappropriate content — nudity, violence, controversial political imagery — gets rejected per Apple Review guidelines section 1. The preset hits the device-class dimension table, the App Review safety rules, and the per-locale captioning workflow in one tool.

Why per-locale screenshots compound across the App Store

Apple ranks apps with localised screenshots higher in market-specific App Store search, and the localisation matrix can be 30+ locales for a serious global app. Teams that ship localised screenshots to every supported App Store see double-digit ranking lifts in non-English markets — the same effect localised store listings have always had, multiplied by the App Store's role as the primary discovery surface for iOS apps. The 280-asset problem (7 screenshots × 10 locales × 4 device classes) has historically cost ASO teams a full sprint per major release. The preset collapses it into a single evening: the design master, the per-locale caption table, and the device-class export grid. The first three screenshots on the App Store card matter most for conversion, the second three matter for engaged scrolling, and the last four are for completionists. Running every locale through the same template before the next App Store Connect upload is the cheapest international-revenue lift available without translating the rest of the app.